M3 Magic: Apple's Latest MacBook Air M3 Sets a New Standard in Performance

Apple's most popular laptop now delivers more power, faster Wi-Fi, and supports dual external displays, all within its slim, lightweight design lasting up to 18 hours on a single charge.

M3 Magic: Apple's Latest MacBook Air M3 Sets a New Standard in Performance
Apple's MacBook Air M3

Today, with the introduction of the new MacBook Air, powered by the groundbreaking M3 chip, it now delivers an unbelievably powerful performance, simply unmatched by any other consumer laptop — while still maintaining its thin and light design," said Tom Boger, Apple's senior vice president of Worldwide Marketing. "With its stunning Liquid Retina display, advanced integrated graphics for next-level performance, the best Mac keyboard ever, new pro cameras that enable huge jump in performance, and our all-new spatial audio that gives customers a whole new way to experience sound, we think our customers are going to love these incredible new features".In addition to the new MacBook Airs, 13-inch and 15-inch models are also available, both featuring a new sleek design, taking up to 18 hours of battery life, a stunning Liquid Retina display, and new features such as support for two external displays and 2x faster Wi-Fi (compared to previous generation models), with an aluminum unibody enclosure that comes in four colors –– midnight, starlight, space gray, and silver.

Apple's Senior Vice President of Worldwide Marketing, Greg Joswiak, expressed excitement about the M3 chip, stating that MacBook Air is the preferred choice for various users, from students to business professionals, due to its unmatched performance, portability, and battery life.

Engineered with advanced 3-nanometer technology, the M3 delivers lightning-fast performance with an 8-core CPU, a 10-core GPU, and support for up to 24GB of unified memory. The result is blazing speeds across the board, from photo and video editing to the most complex software development to console-quality gaming. And M3 turbocharges the capabilities of our 16-core Neural Engine, for a MacBook Air that’s an incredibly powerful platform for on-device machine learning.
M3 Magic: Apple's Latest MacBook Air M3 Sets a New Standard in Performance
Apple's MacBook Air Processor

MacBook Air M3 delivers a giant leap in performance compared to its predecessors. When you’re streaming movies and TV shows, MacBook Air consumes only a few watts, and M3 turns off its power-hungry demanding cores, allowing the efficiency of the M3 performance cores, the M3 GPU, and the M3 system cache to take center stage. That adds to more smoothness, detail, and time away from the wall outlet.

MacBook Air with M3 is the fastest in a wide range of PC laptops with Intel Core i7 processors. It’s up to 2x faster than the PC laptops, with 42% faster gaming performance, 41% faster video editing in Adobe Premiere, 20% faster Excel data-crunching, 25% faster experience in game development, and 15% faster in MATLAB. And there’s more, including faster code compilation and faster code completion in the most popular machine learning frameworks.

M3 Magic: Apple's Latest MacBook Air M3 Sets a New Standard in Performance
Apple's MacBook Air Display

With a remarkable Liquid Retina display, dual display support of up to two external displays via Thunderbolt and USB-C ports, Wi-Fi 6E support, a 1080p FaceTime HD camera, Magic Keyboard with Touch ID, and a fanless design, the new MacBook Air is available in the 13-inch size everyone loves and in a 15-inch model that provides more screen real estate.

The new macOS Sonoma also enhances the MacBook Air experience, with desktop widgets, Split View for creative and productivity workflows, and more amazing Continuity features that make the use of MacBook Air M3 with iPhone and iPad even better.

Apple is serious in its environmental commitment. The new MacBook Air is the first product with 50% recycled content, and the company expects to make all of them that way. It also wants to be carbon neutral not just in its offices, but throughout the supply chain and entire life cycle of every product by 2030.

New MacBook Air with M3 is available to order today, starting at $1,099 for the 13-inch model and $1,299 for the 15-inch model. You can trade in your current device through Apple Trade In. And get financing options through Apple Card Monthly Installments. Every Mac purchase also includes a free Online Personal Session with an Apple Specialist to help with setup and guidance.

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