Businesses are always on the lookout for new solutions to improve engagement and increase conversions, within a rapidly changing digital ecosystem. Philadelphia-based Hovr has made a big step toward that direction with the recent release of its generative AI product, "Suggestions," alongside Pathways in mobile. The platform created state-of-the-art tools that are set to revolutionize business engagement and boost conversion rates through smart video delivery, completely changing the way businesses interact with their audience.
Harnessing the Power of Generative AI
Built with state of the art machine learning algorithms, Hovr's "Suggestions" models analyze site dynamics and user behaviour. All of this analysis is used to provide insights which are actionable, enabling businesses effectively improve their content delivery strategies. According to Jason Craparo, Hovr’s CEO: — The revolutionary power of this technology just cannot be stressed enough.
"Digital marketers and website administrators may look forward to a significant advancement with this generative AI function. Through the use of AI, we are enabling companies to quickly and easily improve the performance of their websites. By making use of cutting-edge AI capabilities, we can reduce lengthy operations that took hours to mere seconds. What's more, the items give visitors a fresh and original approach to interact with booking websites. These goods have the power to completely transform the reservation procedure."
Key Features of Hovr's "Suggestions"
Automated Page Focus
Another new feature, automated page focus helps determine the best pages for video ad placements by using performance metrics and user interaction data. This means the videos are placed in a place where it is most effective so to get more viewers and better conversion rate.
Placement Optimization improvements
Furthermore, with the help of Hovr technology you are able to identify which positions on a page work best for your video content ensuring it is seen by an audience that matters at a time when they will respond. This improved placement optimization is essential when it comes to finding those where users are most likely truly engage with you.
Customized Moment Type Selection
Hovr uses BeOp´s technology to provide the most relevant video formats with respect to each web page context: anchors, text highlights and pins. This allows videos to blend in perfectly with existing content, improving the experience for all users involved.
Branding Consistency
Creating a recognizable brand through branded digital touchpoints is important. Hovr also makes sure that the video content is consistent with current website styling and branding guidelines, giving a seamless look & feel.
Content Selection and Curation
Hovr automates this by matching page content with suitable video based on client requirements. The process of choosing content for a VOD library is automated, saving valuable time and ensuring the most suitable videos that can be used to present it on your websitefigure 3.
Optimized Call-to-Action Strategy
An effective call-to-action (CTA) is essential for driving user actions and conversions. Hovr generates optimized CTA button copy and placements, ensuring that users are prompted to take the desired actions at the right moments.
Pathways: A Personalized Mobile Experience
Hovr has also established Pathways, a mobile journey that allows consumers an interactive “choose-your-own-adventure” experience with video content created by Highlightspike. Pathways helps consumers find SnackTrax on TikTok, Instagram Stories and YouTube Shorts that align with their interests for a new kind of personalized viewing.
The Impact on the Hospitality Industry
Mews recently conducted a survey which shines more light on what appears to be an undeniable new trend, double for digitalization and self-service experiences. Three in four travelers polled said Americans are choosing to travel more over vacationing domestically by 2024, and nearly eight in ten U.S. respondents favor properties that have fully automated front desks or self-service kiosks at hotels More than 40% of travelers opt to check in via the web, an app or digital kiosk at a hotel.
This shift towards digital self-service in the hospitality industry underscores the importance of innovative solutions like Hovr’s "Suggestions" and "Pathways." By providing hotels and other businesses with the tools to deliver engaging and personalized video content, Hovr is helping them meet the evolving expectations of modern travelers.
Revolutionizing Digital Marketing and Website Management
While Hovr is hospitality-focused, its generative AI and mobile experience tools are industry-agnostic. These solutions will be game changers for digital marketing and website management in every category. Using deep AI methods, corporations can automate and optimize the content delivery process to improve consumer involvement levels thus increasing conversion rates.
The Future of Digital Engagement
As technology continues to advance, the integration of AI in digital marketing and website management will become increasingly critical. Hovr’s "Suggestions" and "Pathways" represent the forefront of this evolution, providing businesses with powerful tools to stay ahead of the competition and meet the demands of their audiences.
In conclusion, the launch of Hovr’s generative AI product, "Suggestions," and the mobile experience, "Pathways," marks a significant milestone in the world of digital engagement and conversion optimization. These innovative solutions offer businesses the opportunity to leverage AI-driven insights and personalized content delivery to enhance their website performance and drive meaningful user interactions.